Communications strategy, narrative alignment.

We advise organizations, define their position and shape communications across capital, technology and culture, where new ideas need new language.

Practice

Intelligence, alignment, strategy.

01
Strategy & Positioning
Deciding what an organization is, before deciding what it says.
02
Communications
Financial, technical and cultural media, handled as one conversation.
03
Identity & Design
Names, marks, language and systems that survive a change of market.
04
Culture & Exhibitions
Programmes, commissions and partnerships with curatorial authorship.
05
Art Advisory
Research, acquisition and stewardship across digital and physical work.
Sectors

Six territories that refuse to stay separate.

Read a single square for a sector, or a crossing for the work that only exists between two of them.

Select a square. Diagonals are single sectors;
every other crossing is an intersection.
Capital
Technology
Digital Assets
Culture
Art
Brands
Capital
Technology
Digital Assets
Culture
Art
Brands
Capital
Firms whose story is told in a data room and a press release at the same time. We make sure both say the same thing.
Capabilities

Case studies

Strategy / Financial Communications / Media
Bringing tokenized equities onchain, SpaceX and the Mag 7 with Dialectic
Bringing tokenized equities onchain, including SpaceX and the Magnificent 7, with Dialectic. Translating a complex new financial infrastructure story into clear narratives for allocators, investors and mainstream audiences, while securing coverage across tier-one financial press including Yahoo Finance.
Art / Collecting / Communications
Beeple, Ryan Zurrer and Collecting Art of the 21st Century
Positioned Ryan Zurrer’s $29 million acquisition of Beeple’s HUMAN ONE within a broader conversation about digital art, patronage and 21st-century collecting. As a MoMA trustee, collector and investor, Zurrer offered a perspective that connected crypto-native art with institutional collecting, helping frame the story for a wider cultural and financial audience and contributing to coverage in the Financial Times.
Cultural Strategy / Partnerships / Curation
Shaping AI’s role within the UK cultural sector
A perspective on the emerging relationship between AI, art and cultural institutions across the UK, from Anthropic’s work with Tate Modern to Serpentine, Somerset House and Arts Council England. The piece examines how technology companies, museums and artists are beginning to connect through sponsorship, creative R&D and cultural infrastructure, and considers how authorship, ethics and technological adoption may shape the next phase of the sector.
Art Advisory / Research / Acquisition
Connecting minds, telling stories that matter
Through journalism, editing and cultural storytelling, we have engaged with figures including Marina Abramović, Vitalik Buterin, Refik Anadol, Michèle Lamy, Tommy Cash and Hans Ulrich Obrist, turning singular voices into narratives that move between art, technology and culture.
About

Form follows possibility.

We come from different corners of culture, technology, communications and contemporary art, united by the belief that the most consequential ideas increasingly emerge between established disciplines. Formæ exists to work in those spaces.

A small strategic core, surrounded by a specialist network we assemble per engagement. We would rather bring the right person in than pretend the capability was always in the building.

New York

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London

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Paris

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Zug

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New York - London - Paris - Zug -

Dorian Batycka

Partner

Dorian Batycka is a writer, curator and communications and advisory strategist working across contemporary art, digital culture, emerging technology and finance. His writing has appeared in Artforum, Frieze, Hyperallergic, Artnet News, The Art Newspaper, CoinDesk and Decrypt, covering contemporary art, digital culture, crypto and the evolving relationship between technology, markets and culture.

His advisory and communications work spans Christie’s, teams and galleries working with Art Basel, family offices and private collections, as well as organizations across crypto, DeFi and financial services. Drawing on his background in journalism, curatorial research and cultural strategy, he works with organizations, collectors and institutions to develop narratives, articulate complex ideas and navigate the intersections of culture, capital and emerging technology.

Aleksandra Artamonovskaja

Managing Partner

Aleksandra Artamonovskaja is a strategist and entrepreneur working across technology, culture and emerging markets. Over the past decade, she has helped build and position ventures at the forefront of technological and cultural change, from launching .ART internet domain and developing its global partner network to leading cultural programming within the Tezos ecosystem.

Her experience spans business development, strategic partnerships and communications, with a focus on how technology creates new markets, communities and forms of value. She has worked internationally across the technology and creative sectors and speaks regularly on emerging technology and the creative economy, including at Tate, Serpentine, Microsoft Reactor and OFFF Festival. She was profiled by the Observer and Artnews, with commentary featured in TIME, the Financial Times, and The New Yorker.

Contact
Start somewhere.
A company.
A collection.
An idea.
An institution.
Narrative alignment.